Algerian Tourism Alliance
Alliance Touristique Algeria
The Algerian Tourism Alliance is a commercial and professional alliance of a group of tourism agencies with the aim of coordinating and cooperating to promote tourism in Algeria and to come up with innovative solutions to the problems of the sector through dialogue, consultation and coordination with the relevant authorities and with all actors in the tourism sector, including airlines, transport companies, hotels, etc.
Joining the Algerian Tourism Alliance does not in any way affect the independence of members in the management of their agencies, but it imposes strict restrictions on working within the alliance in order to protect members and ensure equal opportunities for all members.
The Algerian Tourism Alliance, in its vision, also gives great importance to modern technologies and digitization in professional tourism work, as the future of tourism is closely linked to the extent of program control and digitization.
Vision
The vision of the Algerian Tourism Alliance is based on the idea that the only way to overcome the current conditions that the tourism sector knows is through conglomeration and alliance between tourism agencies to form a professional tourism network that is able to withstand all circumstances and is qualified to create new opportunities and create unified and innovative methods of work to exploit all possibilities And the treasures that Algeria abounds with.
The Algerian Tourism Alliance also builds its vision on the idea of professionalism in work, as work in the tourism field is completely different from all other fields, and professionalism comes by adopting a winning strategy for work and by offering ideas, consultation and coordination among all members to reach the highest levels of professionalism. It also comes through friction and joint action among all members to take advantage of the experiences, resources and opportunities available among all members.
The strategy
The strategy of the Algerian Tourism Alliance, in its first phase, depends on forming a national tourism network that works as one team and in a unified way of working, to get closer to the customer and obtain a national representation for each member agency, to create new opportunities for all members and to ensure additional incomes and new markets for the member agencies by diversifying tourism products and creating and innovating products New capable of seducing and satisfying the customer.
Objectives
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Domestic tourism service and promotion
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Restore trust between the tourist agency and the customer, which was shaken by the random work and the state of chaos in the sector.
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Cooperation and coordination among member agencies to create opportunities and ensure regular and permanent income.
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Establishing a tourism economic and commercial entity capable of positively influencing actors in the tourism sector.
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Professionalism in tourism work through continuous training of members and their employees
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Standing up to intruders and interlopers on the tourism sector from intruders and those who have harmed the reputation of Algerian tourism.
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Making professionalism in tourism work as a work method for tourism agencies.
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Relying on modern technologies and digitization in tourism work.
Projects:
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Establishing tourist itineraries for all the provinces based on the idea that every Algerian city is a tourist city par excellence, with its culture and customs of its inhabitants and their dialect, with its arts and cooking, with its natural landscapes and its historical heritage.
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Create a city tour for all major cities and pump it into the alliance to present it to customers in the form of group organized trips, or individual VIP trips.
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Diversifying domestic tourism, which is currently confined to recreational tourism, and promoting other types such as religious tourism, feverish tourism, historical tourism, mountain tourism, etc.
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Create a platform for the alliance to exchange services and offers among members
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Tourism investment within the alliance in all possible fields such as transportation, hotel, tourism training, etc
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A project to resurrect luxury tourism (tourisme de luxe), which is directed to high-income individuals.
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Tourism investment among the members of the Algerian Tourism Alliance in all possible fields such as transportation, hotels, tourist villages, etc
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Establishing a tourism training center that provides all the necessary training to raise the level of employees in the tourism sector.
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Establishing mechanisms to reduce the impact of the tourism sector on economic and social conditions
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Create a unified fund to promote products and members, and to help members in case of need.
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Develop a unified strategy to promote Algeria as an international tourist destination.
Achievements of the Algerian Tourism Alliance
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Despite the difficult circumstances the world is going through in general and the tourism sector in particular, the difficult working conditions and the lack of support, whether material or moral, for tourism agencies, the Algerian Tourism Alliance has been able to achieve many achievements, the most important of which are:
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Bringing together a group of accredited tourism agencies carrying an integrated tourism project and a clear vision in tourism work in order to reach specific goals.
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The beginning of joint work, where many members were able to coordinate among themselves to make tourism programs successful thanks to cooperation.
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Restore the confidence of many member agencies in the possibility of success in tourism work in light of the most difficult conditions the sector is going through.
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Introducing emerging tourism agencies and creating opportunities for them to obtain partners at the level
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Creating a clear vision and distinct strategy to ensure that all members benefit from the opportunities offered by the alliance.
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Create an atmosphere of trust among members for coordination and joint action.
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Establishing a website for the coalition, aiming to introduce the coalition, its members and programs.
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Create official pages for the coalition on social networking sites: Facebook, Linkedin, Instagram...etc
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Creating a YouTube channel for the alliance aimed at promoting the products and services of the alliance on the one hand, and professional training for members on the other hand.
Benefits of the alliance for members:
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Obtaining national representation for your agency through member agencies located in various states.
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The ability to market your tourism products and services at the national level.
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The ability to organize organized trips to any Algerian city through the members of the alliance, instead of being satisfied with specific tourist destinations.
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An opportunity to learn, develop and acquire new skills and experiences through friction and joint work with carefully selected members.
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Join the finest exclusive tourist club in Algeria.
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Obtaining the necessary assistance from the members when needed.
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Provide the necessary protection for members in the event of discounts or non-respect of individual agreements between members.
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Providing an atmosphere of confidence and pleasure at work by dealing with qualified and professional partners who have been chosen with great care.
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Ensuring immediate assistance in any state at the national level in case of necessity or emergency.
Advantages of the alliance to the relevant authorities
The existence of a tourism alliance of this level guarantees many advantages to the guardian authorities from the Ministry and tourism directorates, including:
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The presence of an organized strategic tourism partner to accompany the success of all initiatives and projects adopted by the Ministry in the future to advance the sector.
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Contribute to the development of laws regulating the sector through consultation and coordination with a group of the most experienced and professional tourism agencies
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Reducing the problems of the sector by encouraging professionalism in tourism work and ensuring that the best services and offers are provided to local and foreign customers.
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Daman is a professional partner to contribute to the success of all national and international events organized by the Ministry or the sector directorates.
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Having a national partner to contribute to preserving, caring for, and promoting archaeological sites.
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Coordinating and working with a national tourism entity that always seeks to find solutions by being part of the solution instead of being part of the problem.
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The Algerian Tourism Alliance is based on the idea of the continent country, as Algeria abounds with awesome tourism potential and has all kinds of tourism in addition to human potential.
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However, these potentials and treasures are not fully exploited due to the lack of a clear strategy to exploit and harness them to serve the tourism sector on the one hand and contribute to the national economy on the other hand.
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It is from this logic that the idea of the Algerian Tourism Alliance came to unite the Algerian tourist agencies and unite among them to develop a unified strategy to exploit these enormous potentials in a way that serves our interests and the interests of our country.
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The existence of an Algerian tourism alliance with this level of professionalism and this distinctive formula will have many benefits for Algeria, including:
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Promoting domestic tourism in its various forms and types
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Daman is a professional representative of Algeria in international forums related to tourism.
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Contribute to the development of the sector in line with the Algerian economic priorities, which seek to make tourism a strategic economic option to reduce dependence on hydrocarbons.
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Improving the image of Algerian tourism internally and externally by raising the level of tourism work.
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Contribute to the creation of wealth by creating tourism products at the level that greed consumption and capital movement.
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Contribute to preserving the tangible and intangible heritage of Algeria, some of which goes back thousands of years.
Membership:
Joining the Algerian Tourism Alliance is exclusively open to all approved tourism agencies, according to certain conditions, including:
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Membership is exclusive to accredited and active tourism agencies.
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Professionalism in tourism work and keenness to provide the best services
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The agency's tourism character is given priority over the purely commercial character, which only thinks of profit at the expense of service
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A good reputation, as the reputation of the members affects positively or negatively the reputation of the alliance and its members.
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The desire to work together and coordinate with members to find innovative solutions to all problems that we encounter in the sector.
Your joining the Algerian Tourism Alliance does not guarantee you direct income from the alliance, but rather provides you with a unique opportunity to work and learn together.
The Algerian Tourism Alliance is a space for creating opportunities, diversifying work, ensuring representation and obtaining business partners at the national level, who have been carefully selected according to certain conditions. And your joining the alliance will not have any effect if you do not work to take advantage of all the available opportunities provided by the alliance by presenting your own products to the members of the alliance to market them and marketing the members’ products and services at the level of your agency and taking advantage of all available opportunities to ensure permanent and organized income under these exceptional circumstances.
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